Interview with Michelle Snyder:
- VP of Marketing and Subscription Services, ePocrates

In this episode, Shwen talks to Michelle Snyder about:
- The products and mission of the company
- The number of subscribers they have
- The ePocrates fan base and where they use it
- How they decide what mobile platforms to support
- The advantages of using the iPhone platform for ePocrates
- How the iPhone application differs from the current palm-based application
- Synching updates wirelessly on the new versions
- How ePocrates became 1 of only 5 companies to demo at the iPhone SDK launch
- Similarities/Differences in features between the iPhone and current versions
- How ePocrates fits into the daily medical practice
- Whether the new iPhone application can deliver
- 5 question quickfire round

Special thanks to the following people for their help with this interview:
- Jake Coniglio
- Erica Morgenstern
- Michelle Snyder
- Anita Bandoji
- Neil Chakrabarti

Click here to view the ePocrates demo during the iPhone SDK launch (YouTube video).

Med 2.0 Radio | Episode #03
Released: June 16th, 2008
RSS Feed: http://feeds.feedburner.com/med20radio

 

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Interview with John Havens:
- VP of Business Development, BlogTalkRadio; Lead Organizer, Podcamp NYC

In this episode, Shwen talks to John Havens about:
- His upcoming book on ‘transparency in business’, entitled “Media 2.Open”
- The importance and impact of social media vs. traditional media
- How and why regulated industries like pharma can and should be transparent, honest, and open
- 5 question quickfire round

Med 2.0 Radio | Episode #02
Released: APR 22nd, 2008
RSS Feed: http://feeds.feedburner.com/med20radio

 

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In OCT 2007, I attended the inaugural Digital Pharma conference in Princeton, NJ. While I was there as part of a panel discussing “The Present & Future of Marketing: Where “e” is indistinguishable from the Old Channels“, I also met a lot of interesting people in the pharma e-marketing space.I didn’t get a chance to blog on the conference itself, but John Mack over at the Pharma Marketing Blog has a nice write-up.

Anyway, one of those interesting people that I met, was Len Starnes, Head of E-Business, Primary Care, Bayer Schering Pharma AG (boy, that’s a long title to carry around), who was there representing a panel on “The Paradigm Shift: Web 2.0 and the New Era Of Pharmaceutical Marketing“.

I caught up with Len during a break between sessions and did the recording in the main conference room, so the background noise may be a little distracting, but hopefully not too much.

Interview with Len Starnes:
- Head of E-Business, Primary Care, Bayer Schering Pharma AG

In this episode, Shwen talks to Len Starnes about:
- His experience launching an international Multiple Sclerosis community forum
- Global regulatory issues with a pharma-sponsored forum for patients
- Any Web 2.0 considerations for the future
- How Web 2.0 can be applied in the health/pharma industry and where it is going
- 5 question quickfire round

Med 2.0 Radio | Episode #01
Released: FEB 15th, 2008
RSS Feed: http://feeds.feedburner.com/med20radio

 

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So here it is folks (finally)…The return of the podcast!

I took most of 2007 off from blogging and podcasting due to my heavy work and travel schedule, so I’m really happy to be finally getting back into it with my newly re-branded, re-designed, and relaunched blog (Med 2.0) and podcast (Med 2.0 Radio).

If you are still subscribed to the “etechcast.com” (feeds.feedburner.com/etechcast) RSS feed, please unsubscribe from that and switch to the following RSS feed or click on one of the chicklets for auto subscription:

http://feeds.feedburner.com/med20radio

Over the next few weeks, I will be releasing episodes of the Med 2.0 podcast that feature a number of interviews that I recorded towards the end of 2007, at various conferences that I attended (Digital Pharma, Podcast and New Media Expo, PodCamp Boston 2, etc). After that, I hope to publish new interviews on a regular basis; perhaps once every two weeks to a month.

PODCAST SPONSORSHIP:

At the end of last year, I was approached by Rob Walch (Podcast 411) from Wizzard Media’s (LibSyn) Ad Network, who asked me if I was interested in being sponsored by the US Navy for my medical-related podcast. Of course I was interested, but due to my immigration status (I’m a “resident alien” with a work visa), I decided not to accept any payment for the sponsorship. Instead, I will donate whatever I “earn” to a charity of my choice at the end of the 6 month term.

So, please tell your friends (especially the medically-inclined kind) about this podcast and ask them to download/listen. Also, if you’d like to suggest a good charity, please feel free to leave me a comment or send me an email at: shwen[at]med20.com (replace [at] with the @ symbol).

UPDATE (2008): This is an archived episode of the ETech@Work Podcast. The podcast has now been relaunched as Med 2.0 Radio (www.med20radio.com).

ETech@Work PODCAST ARCHIVE

Can it be true? Another ET@W episode within two weeks? Woo-hoo…

Well, I’m freshly back from Podcast Academy 4 and the 2006 Podcast & Portable Media Expo in Ontario, CA and I was fortunate enough to meet and chat with Robert “The Scobleizer” Scoble (VP of Media Development, PodTech Network / Author, Naked Conversations). So, here’s a candid podcast that I recorded “live” at the expo…

Interview with Robert Scoble:
- VP, Media Development / www.podtech.net (also see www.scobleshow.com)
- Author / Naked Conversations
- (Former) Tech Evangelist / Microsoft Corp.

In this episode, Shwen talks to Robert Scoble about:
- Compelling ETech for biz apps
- Getting ETech support in corporate environments
- Most interesting uses of ETech (Second Life)
- The Scoble Show (Robert’s new PodTech Podcast)

ETech@Work / Episode #003
Released: October 4th, 2006
RSS Feed: http://feeds.feedburner.com/med20radio

 

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UPDATE (2008): This is an archived episode of the ETech@Work Podcast. The podcast has now been relaunched as Med 2.0 Radio (www.med20radio.com).

ETech@Work PODCAST ARCHIVE

WOW—can it be for real? That’s right, folks…After a loooong hiatus, I’ve finally got episode #2 of the ETech@Work Podcast produced and published. This episode’s guest is serial entrepreneur and CEO of JotSpot, Joe Kraus. Here’s the podcast and the summary:

Interview with:
- Joe Kraus (CEO, JotSpot)
- www.jotspot.com

In this episode, Shwen talks to Joe about:
- Joe’s recent investments and involvements
- JotSpot and the Web 2.0 environment
- Where the idea for JotSpot came from
- The definition of a “wiki”
- How to maintain control in a wiki environment
- Some use-cases for JotSpot and subscriber base
- Non-traditional wiki applications
- Future directions for JotSpot/wikis
- More info about JotSpot and subscription info
- Quickfire round, including “What is Bnoopy” (Joe’s Blog)

ETech@Work / Episode #002
Released: September 18th, 2006
RSS Feed: http://feeds.feedburner.com/med20radio

 

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In the inaugural episode of ETech@Work, I interviewed Tim Bourquin–host of the Podcast Brothers and CEO and Founder of TNC New Media–about the business-side of podcasting. Well, I’m pleased to announce that Tim recently invited me to join a panel session at his Podcast and Portable Media Expo (Ontario, CA) on SEP 29th-30th, 2006. I will also be joined on the panel by my friend, Kathleen Gilroy, CEO of the Otter Group (which I also sit on the advisory board for).

Here’s a synopsis of the session:

Beyond the Playlist: Driving Innovative Thinking Through Podcasting
Track 2: Podcasting as a Business
Instructors: Shwen Gwee, Kathleen Gilroy
Room: Ballroom A
Description: Developing innovative ideas for new products or services within an organization is a complex task when your team is already inundated with information and day-to-day operations. Podcasting–with it’s ease of distribution and updates, portability, “time-shifting” capabilities, and copious amounts of content–can ease the burden of the daily grind and directly or indirectly facilitate creative thinking and drive innovation. In this session, you’ll hear from experts in e-learning and corporate training who will discuss using new media to spur innovation and “thinking out of the box” in any organization.

I’m very excited to be part of the expo this year (I also attended lthe first one last year) and look forward to the opportunity to meeting many of you there. Don’t forget to book accomodations–there are limited numbers of “conference rate” rooms.

Check out all the new tracks they have this year!

UPDATE (2008): This is an archived episode of the ETech@Work Podcast. The podcast has now been relaunched as Med 2.0 Radio (www.med20radio.com).

ETech@Work PODCAST ARCHIVE

Interview with: Tim Bourquin
- TNC New Media; Portable Media and Podcast Expo; Podcast Brothers podcast; Small Business podcast; Endurance Radio podcast; Trader Interviews podcast.

In this episode, Shwen talks to Tim about:
- How and why he got into podcasting for his trade show business
- Why he started a podcast on the “business side of podcasting”
- How the podcasting landscape has changed over the last year
- How podcasting benefits his business now
-The various business models around podcasting
- What happened to premium podcasting
- Major corporations that are podcasting for business
- Advice for incorporating podcasting for business
- Corporate communications via podcasting
- Predictions for audio/video podcasting and ETech
- “Quickfire round”
- The 2006 Portable Media and Podcast Expo

Acknowledgements:
- The Otter Group
- Doug Green (Sea Breeze Studios)

ETech@Work / Episode #001
Released: September 18th, 2006
RSS Feed: http://feeds.feedburner.com/med20radio

 

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