Interview with Michelle Snyder:
- VP of Marketing and Subscription Services, ePocrates
In this episode, Shwen talks to Michelle Snyder about:
- The products and mission of the company
- The number of subscribers they have
- The ePocrates fan base and where they use it
- How they decide what mobile platforms to support
- The advantages of using the iPhone platform for ePocrates
- How the iPhone application differs from the current palm-based application
- Synching updates wirelessly on the new versions
- How ePocrates became 1 of only 5 companies to demo at the iPhone SDK launch
- Similarities/Differences in features between the iPhone and current versions
- How ePocrates fits into the daily medical practice
- Whether the new iPhone application can deliver
- 5 question quickfire round
Special thanks to the following people for their help with this interview:
- Jake Coniglio
- Erica Morgenstern
- Michelle Snyder
- Anita Bandoji
- Neil Chakrabarti
Click here to view the ePocrates demo during the iPhone SDK launch (YouTube video).
Med 2.0 Radio | Episode #03
Released: June 16th, 2008
RSS Feed: http://feeds.feedburner.com/med20radio
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